Logo design for an excursion in the format of an immersive walk around the city "Five Murmansk"
Portal + polar day, polar night
+ Aurora Borealis
+ Aurora Borealis
Task: create a logo reflecting the essence of the tour through abstract images.
The reference point is a portal that transports participants through time and years; Aurora Borealis, as the personification of the north; polar day and night, as a symbol of the border between the beginning and the end.
5 colors were used to create the logo, but only four are displayed, since the fifth color, blue, overlapping the other two, yellow and orange, forms two new ones — purple and green. The fifth color, like the Fifth Murmansk, is not visible, because it is a symbol of the present time. The present is hidden, but thanks to it we can look into the past, recreating events and animating black-and-white pictures with color.
The reference point is a portal that transports participants through time and years; Aurora Borealis, as the personification of the north; polar day and night, as a symbol of the border between the beginning and the end.
5 colors were used to create the logo, but only four are displayed, since the fifth color, blue, overlapping the other two, yellow and orange, forms two new ones — purple and green. The fifth color, like the Fifth Murmansk, is not visible, because it is a symbol of the present time. The present is hidden, but thanks to it we can look into the past, recreating events and animating black-and-white pictures with color.
Author: jupitervx
[the project was completed in 2023 ]
[the project was completed in 2023 ]
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